The first thing that caught my eye here is that the ad is talking to women aged 40+ but is targeting 18+. 

And the ad is in Dutch but is targeting the entire EU. I don't know many people talking Dutch outside of the Netherlands.

That means that a big part of the people who are seeing this ad are basically guaranteed to ignore it. That's lost money.

Facebook charges you for showing the ad. It doesn’t care who to. Might as well make sure it’s shown to the people with the highest probability to buy.

Another thing I would change here is the wording. Who considers themselves as “inactive?” I would probably just leave that word out.

Also, “A poor feeling of satiety?” Would you naturally use that in a conversation? It sounds… clunky. 

In general, we want to write like we speak. That makes it sound natural and human.

But what really kills the ad is the offer: A 30-minute call.

If you go on Facebook today and see an ad asking for a 30-minute 1-on-1 call, you probably wouldn’t book it. 

I for sure wouldn’t. I don’t know that woman.

It’s like you starting to talk to a girl and saying, “Okay, so meet me in the chapel at 2 PM because the priest will be there at 2:30, and then we can get married.”

Probably wanna get a cup of coffee or drinks first and get to know each other before we get onto the marriage part.

The offer is just too big of an ask. Let’s connect over email or messages first. Get to know you a bit.

You got this,

Nils

Let’s talk about this ad. 

First of all, leads at $1.25/lead are awesome. That’s incredibly good. The problem here is that nobody actually bought the pool. 

Sure, we can adjust the targeting a bit, but that’s not the main point we can improve upon here. 

In situations like this, when there’s a lot of leads but nobody buys, the problem is the quality of the leads. That’s why we try to qualify them before we even speak to them.

In this case we could give them a little more information in the ad or ask a couple more questions in the form. 

Informations and questions like:

• Price point starting as low as $XX,XXX

• How big is your garden?

• How soon would you like the pool?

• Would you like it heated?

The goal is to see how serious these people are about getting a pool. 

Another thing I would do in the ad is convince them that a built-in pool is worth it compared to a cheap blow-up pool. Something like “Upgrade your summer AND your house with a built-in pool” would be worth testing. 

If you qualify your leads properly, the sale is going to be waaaaaaayyyyyy easier.

You got this,

Nils

The headline is: "Your Body Is Smart". 

I don’t know about you, but my body is retarded. It sees a donut, a screen, or a beautiful woman and it starts acting out.

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Even though that's usually not the best move.

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So... no. The headline isn't it.

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Let's simplify this. What does a chiropractor do? He cracks necks and backs.

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Yes, I'm sure he wants to 'help his community'. But this isn't Amnesty International or Doctors without Borders. You're cracking backs. Relax.

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So, let's go with: "Does Your Back And Neck Hurt? We Can Fix That!"

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I know. No curiosity. No advanced ninja-tricks. No mystic secrets.

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Sorry.

Selling stuff isn't THAT mystical or complicated. You find out their pain. You tell them why you know their pain. Then you solve their pain. Done.

You got this,

Nils

Couple of things about this ad. 

1. Targeting

So, my first thought when I saw this ad was: “Brav, 18-34? Why do they do that? Aren’t women starting with that in their 40s? Maybe, in some cases, 30s?” 

Turns out, I was wrong. 

All of that stuff starts playing a role for women starting at 25, sometimes earlier.

Now, starting at 18 is a bit young, but I just wanted to show how important it is to do some research before throwing money at ads. Especially if, like me in this case, you don’t know the industry too well.

2. The copy

In the ad, there's just a random sort of lecture on skin aging. No hook, no headline, no nothing. 

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You need to get me interested and invested in the ad, you need to say something that makes me care.

“How to get smooth skin” could be worth trying. Something like that. Otherwise, why would I even read all that?

People are scrolling, watching the newest puppy videos. You need to get attention first.

3. The creative

We’re talking about skin. When I think of “skin”, lips aren't the first things to come to my mind. So that’s something I’d change.

And then there's like white, ant-sized letters on a light background, making it extremely hard to read. And the text in the picture doesn't add up to the content of the ad at all.

Are you educating me on something, or are you selling me on something? And if you're selling me, what are you actually selling me on?

The weakest point in this ad is the complete disconnect between image and copy, the complete lack of clarity.

So, if I had to come up with something off the top of my head, I would probably just start out with a before/after picture, a headline saying “Want smooth skin like that?” and then just a button “Learn more” leading to a website. 

And from there on out, you can retarget them and all that good stuff.

This is a $500 product. Hard to sell that on a social media scroll.

You got this,

Nils

First things first, you’re selling garage doors. Would make sense to show a garage door. Don't show some snowy house with nice lighting, and put the garage door aaaaaaaaalllllllllll the way in the back.

Maybe show a before and after. Maybe a selection of garage doors. Whatever you choose, let’s focus on the garage door.

Now, onto the headline. “It’s 2024, your home deserves an upgrade.”⠀

That doesn’t make much sense, does it? 2024 isn’t the year of the house upgrade or something. At least not to my knowledge.

Let’s keep it simple. Why do people buy a new garage door? 

For the aesthetic. Yeah, sure, maybe the old one doesn’t work too well. Maybe it broke down. But, usually, when you buy a new one, you want it to look good. It’s an ego thing.

So, in this case, a good headline could be something like: “Boost your curb appeal by upgrading your garage door.” 

And then, we can base on that to upgrade the body copy. Right now, it’s “Here at A1 Garage Door Service, we…” 

That sounds like every business ever. Sounds like AI. 

No one cares about your company. People care about themselves. So, let’s talk about them. 

Something along the lines of: “One of the easiest ways to make a massive impact on how your house looks from the outside is to get a new garage door. Check out which door would look best on your house.”

It's simple. It's easy. It’s solid. Could I make it better? Yeah, of course, if I spend some time on it.

But it's already better than what they had. Took me two minutes.

Knowing your audience is key in marketing.

You got this,

Nils